Ilaria Menchini
Founder & CEO, Verbavox Group
Ilaria founded Verbavox Group and leads its language work between English, Italian and French. She trained as a translator and interpreter at ISIT and at the Sorbonne, and has worked across both sides of the profession: written translation for industrial, legal and marketing content, and live interpreting at conferences, trade fairs and business meetings.
Since 2014 she has worked on more than 8 million translated words and over 1,200 interpreted events. That mix — written and spoken, technical and commercial — shapes how Verbavox approaches projects: terminology first, brand voice second, and no pretence that the two are the same job.
Areas of expertise
- Marketing translation & transcreation
- Website & software localization
- Multilingual SEO
- Technical & industrial documentation
- Conference and business interpreting
Languages
Italian, French and English. Verbavox delivers further language pairs through a network of native specialist translators.
Selected articles
- Software Localization: A Practical Guide for SaaS Companies
What actually breaks when a SaaS product goes multilingual, the order of operations that works, what to translate first, and where machine translation belongs.
- Website Translation vs Website Localization: What to Buy, Page by Page
Translation converts the words; localization adapts the experience. A page-by-page framework for deciding which content needs which — and the SEO layer most sites skip.
- Medical Device Translation in Europe: What Manufacturers Need to Know
Instructions for use, labelling, device software and patient-facing content under the EU MDR — scope, workflow, revision control and the mistakes that cost artwork cycles.
- Cosmetics Translation: Packaging, Claims, E-commerce and Marketing
Three content layers, three approaches: exact label text, constrained claims, and marketing that has to be rebuilt. How beauty brands keep all three consistent across markets.
- How to Translate a Website into Italian: A Guide for French Companies
French to Italian is deceptively difficult: register, near-friends and search vocabulary. What to translate, what to rewrite, and how to get the Italian SEO layer right.
- International Keyword Research: Why Translating Your Keyword List Doesn't Work
A translated keyword list is optimised for the market you already sell in. How to research real demand in a new market, map it to pages, and avoid the launches that quietly underperform.
Work with Verbavox
Read more about the team and how projects are run, or send us the content you need translated.