Insights
Short. Precise. Effective. Notes from the field on translation, localization and global brand voice.
Software Localization: A Practical Guide for SaaS Companies
What actually breaks when a SaaS product goes multilingual, the order of operations that works, what to translate first, and where machine translation belongs.
All articles
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Website Translation vs Website Localization: What to Buy, Page by Page
Translation converts the words; localization adapts the experience. A page-by-page framework for deciding which content needs which — and the SEO layer most sites skip.
9 min
Medical Device Translation in Europe: What Manufacturers Need to Know
Instructions for use, labelling, device software and patient-facing content under the EU MDR — scope, workflow, revision control and the mistakes that cost artwork cycles.
9 min
Cosmetics Translation: Packaging, Claims, E-commerce and Marketing
Three content layers, three approaches: exact label text, constrained claims, and marketing that has to be rebuilt. How beauty brands keep all three consistent across markets.
9 min
How to Translate a Website into Italian: A Guide for French Companies
French to Italian is deceptively difficult: register, near-friends and search vocabulary. What to translate, what to rewrite, and how to get the Italian SEO layer right.
8 min
International Keyword Research: Why Translating Your Keyword List Doesn't Work
A translated keyword list is optimised for the market you already sell in. How to research real demand in a new market, map it to pages, and avoid the launches that quietly underperform.
10 min
Translation for the Life Sciences Industry: Why Expertise Matters
Pharmaceuticals, biotech, clinical research, medical devices: the stakes go beyond markets — they touch human lives. A mistranslated protocol can endanger patients and invalidate years of research.
5 min
Translation Memory and Glossary Management: Keys to Consistent Quality
Quality isn't about getting words right once. It's about getting them right every time, across projects, teams, and years. That's what TMs and glossaries are built for.
4 min
Translation Services for Tech Startups: Scaling Globally Faster
Launching a startup is hard. Going global is a different beast. Speaking your users' language — literally and culturally — is the unfair advantage most founders underestimate.
3 min
Why Healthcare Providers Should Only Trust Professional Medical Translators
A small misunderstanding between doctor and patient can mean a missed diagnosis. A poorly worded label can cause an overdose. In healthcare, language barriers multiply risk.
3 min