Transcreation is what happens when translation isn't enough. Verbavox Group rebuilds your campaign idea in the target language — from a creative brief, by copywriters who write advertising natively — so the tagline, the headline and the call to action produce the same reaction abroad as they do at home.
We transcreate the assets where every word is measured on performance.
Creative agencies running multi-market campaigns, in-house marketing and brand teams entering new countries, and export-driven manufacturers whose products are strong but whose messaging stops at the border. We work as an extension of your creative team, not as a downstream vendor.
The brief usually falls into one of four patterns.
Transcreation is a creative service, so it is briefed and reviewed like one.
We deliver transcreation in 40+ language pairs, with the deepest benches in Italian, English, French, German, Spanish, Portuguese and Dutch. Sector specialisation includes fashion and luxury, cosmetics and beauty, food and beverage, automotive and mobility, tourism and hospitality, consumer tech and SaaS.
Every project runs through a documented brand voice, a per-language glossary and a translation memory, so creative freedom never costs you consistency. Cultural adaptation is handled explicitly: humour, references, imagery, colour associations, taboos and claim regulations are reviewed by linguists living in the market — not inferred from a desk.
Translation moves meaning across languages accurately. Localization adapts the whole experience — language, format, culture, compliance, search behaviour — while keeping the original message. Transcreation rebuilds the creative expression of that message so it lands emotionally. Most campaigns need all three, split asset by asset. Our guide to marketing localization vs transcreation explains where to draw the line, with worked before-and-after examples, and our marketing translation service covers the localization volume around the creative work.
Writers who sell in the target language, not translators adapting a sentence.
Multiple routes per asset with back-translation and creative rationale.
Documented tone of voice, glossary and memory across every market.
Translation renders the source text faithfully in another language. Transcreation starts from the creative brief and writes new copy designed to produce the same reaction — the words may differ completely.
When the message depends on wordplay, humour, rhythm or cultural reference, or when the asset is paid media where wording drives performance. Descriptive, technical and SEO content is usually better served by localization.
Per hour, per concept or per asset rather than per word, because the work is creative development rather than volume processing. We quote per asset list after reviewing the campaign.
Yes — every option comes with a back-translation and a short rationale so your team can judge each route without speaking the language.
Yes. We routinely sit inside an agency workflow, taking the original brief and delivering market-ready options for each locale.
40+ language pairs, with the deepest creative benches in Italian, English, French, German, Spanish, Portuguese and Dutch.
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