Rebuilding keyword strategy for the Italian market
French search queries are frequently longer and more formally structured than the Italian equivalents, which tend to be shorter and more conversational. Translating a French keyword list directly into Italian usually produces phrases with low search volume. We build the Italian keyword set from scratch, checking search volume, seasonal patterns and question-based queries specific to Italy, then align it with the topics already covered on the French site.
- Italian keyword set researched independently, not translated from French terms.
- Question-based and conversational queries checked separately for the Italian audience.
- Seasonal search patterns in Italy compared against the French content calendar.
