Register, formality and text expansion
English business copy often uses short imperative sentences and a casual second person ('you'). Italian requires a decision on Lei vs tu, and formal B2B and legal content typically needs the polite form. Sentences also expand by 15-25% once translated, which affects UI strings, button labels and layout in software localization projects. We manage this expansion at the terminology stage, keeping character limits in mind for interfaces and packaging. False friends are another risk area: words like 'eventually' (which does not mean 'eventualmente') or 'actual' (not 'attuale' in most contexts) are common traps that a native reviewer catches before delivery, protecting your brand's credibility with Italian audiences.
- Consistent Lei/tu decision agreed with you before translation starts.
- Character-limit checks for UI strings, labels and packaging copy.
- False-friend screening (eventually, actual, sensible, library) at review.
