Verbavox Group helps beauty brands, indie labels and global maisons launch and scale internationally. We translate packaging, INCI lists, claims and editorial content while keeping every word on-brand and compliant with local cosmetics regulations.
From regulated packaging to influencer-driven storytelling, we cover the full beauty content stack.
Our linguists know EU Cosmetics Regulation 1223/2009 inside out and adapt copy for tone, sensorial appeal and conversion in every market. Campaign lines and brand storytelling that depend on wordplay or emotion are handled as marketing transcreation rather than straight translation.
Cosmetic labelling is legally defined text in a very small space. We work to the requirements of Regulation (EC) 1223/2009 in the EU, the UK Cosmetics Regulation and FDA/FPLA rules in the US, keeping mandatory particulars, warnings and period-after-opening information correct in every official language of the markets you sell in.
Beyond the regulated layer, beauty is sold on sensorial language: texture, finish, ritual, result. Our beauty linguists are copywriters first — they rewrite product descriptions and campaign copy so the promise lands the same way in Italian, French, German or Spanish, and they keep the vocabulary of your brand book intact across hundreds of SKUs.
Sephora, Douglas, Amazon and department-store platforms each impose their own content templates, character limits and claim restrictions. We adapt the same source content into the format each channel expects, in coordination with our e-commerce translation team, and align organic visibility through multilingual SEO.
For a longer analysis of how beauty copy behaves across markets, read our article on cultural adaptation in beauty and food marketing.
EU/UK/US cosmetics rules and INCI handled correctly the first time.
Transcreation that keeps brand voice consistent across every locale.
Product copy tuned for local search behaviour and shopping habits.
Yes — INCI is standardised globally; we make sure surrounding copy and claims are translated and locally compliant.
Our linguists flag and adapt claims to align with EU, UK and country-specific cosmetics regulations.
We work natively with Word, Excel, PowerPoint and PDF. For complex packaging files (InDesign, Illustrator, etc.) please send them by email so we can review and confirm feasibility.
Yes — we transcreate for tone and platform, including TikTok, Instagram and YouTube scripts.
Yes. Translation memories and glossaries keep terminology consistent across hundreds of SKUs.
Yes — UK, Switzerland, US, GCC and Asian markets, each with its own labelling and claim rules, which our linguists flag before publication.
We deliver translated copy laid out for your studio, and can review artwork proofs to confirm that mandatory particulars and diacritics survived the DTP stage.
Tell us about your project and we'll match you with the right specialist team within one business day.
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