Professional Italian translation services
Every Italian project is handled by a native translator who works in the relevant field, then reviewed by a second linguist against your glossary and reference material. Italian tends to run 10–20% longer than English, which affects layout, subtitles and interface strings, so we manage expansion at the drafting stage rather than after DTP. Formal and informal address (Lei vs tu) is decided with you before the first sentence is written, because switching register halfway through a customer journey is one of the most visible signs of a translated brand. See our technical translation and legal translation work for how this plays out in regulated content.
- Native Italian linguists paired by industry, with a second specialist review on every delivery
- Lei vs tu register decided up front and applied consistently across the whole customer journey
- Glossary and translation memory maintained project over project, so your baseline keeps compounding
Italian localization for international companies
Localization for Italy touches the details buyers notice: dd/mm/yyyy dates, comma decimal separators, prices with VAT (IVA) shown clearly, metric units, Italian address and phone formats, and the legal footers Italian companies expect on invoices and terms. Payment habits matter too — bank transfer, PayPal and instalment options carry weight in Italian e-commerce, and checkout copy that ignores them loses conversions. Italian buyers also read more before contacting a supplier, so specification detail and clear guarantees do more work than in Northern European markets.
- Italian date, number, currency and VAT formats applied consistently across every page and document
- Metric units, Italian address and phone formats, and the legal footers Italian buyers and authorities expect
- Payment methods Italian customers actually use — bank transfer, PayPal and instalments reflected in checkout copy
- Richer specification and guarantee detail, because Italian buyers read more before they ever contact a supplier
Marketing and transcreation for the Italian market
Campaign lines rarely survive a literal move into Italian. English advertising leans on compression and wordplay; Italian persuades through rhythm, imagery and a warmer, more relational register. Our transcreation and marketing translation teams rewrite claims, subject lines and product storytelling against your brief, then supply back-translations and rationale so your team can approve with full visibility. Sector matters: fashion and luxury, food and beverage and cosmetics each have their own established Italian vocabulary that consumers expect to hear.
- Claims, headlines and email subject lines rewritten against your brief — never translated word for word
- Back-translation and rationale supplied, so your team approves with full visibility
- Sector vocabulary respected — fashion, food and cosmetics each have their own established Italian lexicon
Italian website and software localization
For digital products we work in your files and your pipeline: JSON, XLIFF, PO, Figma or a CMS connector, with placeholders, plurals and gendered strings handled correctly rather than patched later. Italian gender agreement is the classic failure point — a single reusable string such as "Selected" needs different endings depending on the noun it refers to, so we restructure strings instead of forcing a wrong-sounding compromise. Our website localization and software localization teams also review the rendered build, because interface copy can only be judged in context.
- Work directly in JSON, XLIFF, PO, Figma or a CMS connector — inside your existing pipeline
- Placeholders, plurals and gendered strings handled correctly, not patched in later
- Rendered interface reviewed in context before sign-off, because UI copy only makes sense on screen
Multilingual SEO for Italy
Italian search behaviour does not mirror English. Users often search with a verb or a full question, English loanwords compete with Italian equivalents in tech and finance, and the winning term is frequently the one with lower literal fidelity but higher real volume. We research Italian keywords natively, map them to the pages that should rank, and adapt titles, meta descriptions, headings and internal anchors accordingly, alongside correct hreflang. That work sits in our multilingual SEO translation service.
- Native Italian keyword research — the winning term is often the least literal but highest-volume one
- Titles, meta descriptions, headings and internal anchors adapted to real Italian search intent
- Correct hreflang implementation so the Italian page is served to Italian users, not the English fallback
Industries, content types and linguistic QA
Italian demand concentrates in manufacturing and machinery, automotive, fashion, food, pharmaceuticals, medical devices, energy and professional services — so we translate manuals, declarations of conformity, IFUs, contracts, tenders, financial reports, product catalogues, campaigns and support content. Regulated files follow the terminology used by Italian authorities and notified bodies rather than a generic dictionary equivalent. Every delivery passes a QA step covering terminology consistency, numbers and units, regional formats, tag integrity and final native reading, and we keep your Italian glossary and translation memory updated so the next project starts from an approved baseline. Related work: medical, pharmaceutical, energy and call for tenders.
- Manuals, declarations of conformity, IFUs, contracts, tenders, financial reports and catalogues
- Regulated terminology aligned with Italian authorities and notified bodies, not generic dictionary equivalents
- QA on every delivery: terminology, numbers and units, regional formats, tag integrity and a final native read
- Glossary and translation memory updated project over project, so each new job starts from an approved baseline
